“Millennialisation” might sound like marketing verbiage, but for me it encapsulates the key trends that we will see more of this year, because 2016 will see brands work even harder to entice, entertain and engage with this group of consumers, giving Generation Y and beyond the unforgettable, shareable experiences they crave.
And how can brands achieve this?
- Focus on Influences
- Provide Deeper Immersion
- Rise of second screens in live experiences
- Making brand experiences socially responsible
Find out more about how brands and sports properties can use innovation and creative technology to attract the younger consumers on the Guardian