Effective marketing via immersive experiences

Simon Couch, business strategy director, experience, at Wasserman, comments on the rise of immersive experiences in marketing

With an increasing amount of exposure to brands via new media channels and shorter attention spans than ever, we have more noise than ever to cut-through. But with all that noise and competition – particularly in the alcoholic drinks sector – how do you garner attention without screaming at your audience?

….This blend of brand experience and immersive acting plays into a wider trend where event marketing budgets are on the rise as consumers begin to favour this level of communication over traditional marketing channels.

But why are huge brands beginning to focus on brand experiences? And what benefits does this channel bring to drinks marketers?

Read more on The Drinks Report website