2017 ACC Tournament

BRINGING MASCOT MAYHEM TO NYC ALONGSIDE A NEW ERA OF ACC BASKETBALL

Project Description

With the New York Life ACC Tournament heading to NYC for the first time in 2017, the ACC mascots set out on a journey to take in the sights, announce their presence, and integrate themselves into a legendary basketball city.

The mascots aimed to check off countless items from their NYC bucket list, using two double-decker buses to canvas the streets of Manhattan and Brooklyn while an LED screen on the side of the bus flashed #ACCTourney content throughout the week.

Fans were also encouraged to take part in the journey, as flyers pre-seeded at school-specific on-premise accounts prompted them to post to #ACCTourney for a chance to win prizes throughout the week.

Throughout the mascots journey within NYC, they were featured on several large-scale broadcast media outlets, including The Today Show, Good Morning America reaching an audience of 8M+ viewers, while social mascot related social conversations exceeded 9M impressions.