NBA – 3X European Tour 2014

Across the summer of 2014 we worked with the NBA and their local agencies to produce a European 3v3 competition

Project Description

Across the summer of 2014 we worked with the NBA and their local agencies to produce a European 3v3 competition.

We ensured a consistently high quality of activation, logistics and event management, across 15 events in 6 countries.

Each leg of the tour saw a full 3v3 competition played with finalists progressing to the country final and then on to a European final, before the NBA Global Game, in London January 2015.

The events featured a busy daily schedule of on court games and competitions with NBA legends, players and dunk teams bring authenticity and entertainment for the fans and players.