Sunglass Hut – Airstream Tour at Clothes Show Live

Activating the first ever Sunglass Hut Stand at Clothes Show Live

Project Description

Following on from a very successful activation in Covent Garden, the bespoke Style Salon in a 26” Airstream made its first ever appearance at Clothes Show Live.

Our ‘Style It Out’ experience gave guests the opportunity to try on the latest range of designer frames and have a free 15 minute consultation with our Sunglass Hut stylists. Guests walked away with a specially designed photo print out , as well as having it uploaded directly to their Facebook page. In addition guests could enter  a competition to win an Evo 7 Onetouch Alcatel. The competition entries were showcased on our bespoke Instagram wall, using the hashtag #styleitout.

At  selected points throughout the day Sunglass Hut had its very own Happy Hour; A DJ set, MC and free juice in branded cups helped to create a buzz on the stand.