Premier League – International Trophy Tour

Activating the largest football sponsorship in the world in nine global markets.

Project Description

The Barclays Premier League is the most watched league in the world; however, analysis of research showed that the majority of worldwide fans only have a brand relationship through their TV’s. In order to deliver against the insight, we created the ultimate brand experience journey and toured it around the world.

We created a unique fan experience that engages audiences through a 30 minute interactive journey. Segmented into four distinct zones. The experience includes; an interactive museum, immersive projection sequence, intimate trophy moment and the ultimate memento, a photo of the visitor holding aloft the Premiership trophy.

To date the experience has engaged with over 46,000 loyal fans, with 96% of visitors rating the experience good to excellent (exit poll survey) and generating over £2m of estimated media value.