Premier League – BPL Live Mumbai

We took the Premier League to India for the largest Premier League event to date!

Project Description

Following the success in South Africa in 2013, BPL Live rolled into Mumbai to deliver the biggest football activation ever seen in India.

The event centred around 2 giant screens showing live matches to over 35,000 very enthusiastic fans.

The activation featured great stage entertainment, interviews & training with Fowler, Schmeichel & 6 other legends,  a mini pitch, 12 club and partner activations, a Carlsberg Bar, VIP lounge and great F&B.

KPI’s;

  • 35,000+ footfall
  • 71,000 Website Visits
  • 14M – Facebook Reach
  • 10M – Twitter Reach
  • 664K – Video Views
  • 32.6M – Total SoMe reach