Following the success in South Africa in 2013, BPL Live rolled into Mumbai to deliver the biggest football activation ever seen in India.
The event centred around 2 giant screens showing live matches to over 35,000 very enthusiastic fans.
The activation featured great stage entertainment, interviews & training with Fowler, Schmeichel & 6 other legends, a mini pitch, 12 club and partner activations, a Carlsberg Bar, VIP lounge and great F&B.
- 35,000+ footfall
- 71,000 Website Visits
- 14M – Facebook Reach
- 10M – Twitter Reach
- 664K – Video Views
- 32.6M – Total SoMe reach