As part of their 2014 partnership with Capital FM’s Summertime Ball, Vodafone asked us to create an activation aimed at raising awareness of their new global campaign, Firsts.
We created a fun interactive app aimed at helping people come one step closer to finding their First. Participants were given a list of potential Firsts, which matched their personality after answering a series of questions. Once they selected their First, their photo was taken via a built in camera and shared directly to Facebook or sent out via email.
If the user opted for Facebook, they had the opportunity to win smartphones, tablets, ticket upgrades or a backstage tour and meet and greet with The Vamps.
Over 464 participants took part in the activation, 226 of those opting to share content directly to Facebook. In total these posts received 15,100 impressions.