Carlsberg – Hospitality Lounge

A stylish and interactive Carlsberg lounge showcasing Arsenal's history and player heritage.

Project Description

To tie in with Carlsberg partnership with Arsenal and the Emirates Stadium we created a football inspired 140 square foot Lounge with a capacity for up to 35 VIP guests and competition winners. The Lounge is inspired by great moments in Arsenal Football Club’s history and fuses them with Carlsberg’s ‘That Calls for a Carlsberg’ strapline.

The Lounge, within the Club Level area of the Emirates stadium, features three bespoke structures resembling football dugouts. Inspired by the Carlsberg logo, the structures have been outfitted with a pictorial timeline of the club’s history, TV screens for match days and seats embroidered with the names and numbers of selected Arsenal legends.