To promote the amazing quality and quantity of movies that Sky customers could watch over the Christmas period, we created a Christmas card app that let people add photos of themselves to one of 25 backgrounds inspired by 4 of the biggest movies showing over Christmas.
As well as receiving an email version to send to friends and family, shoppers could get a printed version sent in the post to them, free of charge. This activity originated in Sky Retail and was supported above the line in national TV ads.
To add to the fun we created a Kinnect based sleigh ride game inspired by Frozen where the highest score each day received a prize.
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