Clash of Kings approached Wasserman as they wanted to create a brand experience that would bring their Above-The-Line campaign to life and increase brand awareness and recognition in the UK.
In response to the brief we recommended delivering a PR Stunt that would generate content to create a video that could be shared online to maximise awareness and achieve media press coverage. We also recommended a pre-stunt video teaser campaign that would be shared via their owned social media channels to spark initial curiosity in the event.
The PR stunt was an epic medieval battle between 125 knights and 3 monsters. The army marched across Tower Bridge and down to Potters Field to clash with the monsters and reign victorious. The live event was captured by a film crew, edited over night to then be released by 7am the next day for press, online media and broadcasters.
Take a look at the event film