Dew NBA 3X Tour

BRINGING A 3 V 3 BASKETBALLTOURNAMENT UNLIKE ANY OTHER TO 6 CITIES ACROSS THE US

Project Description

To bring NBA 3X (the League’s global 3-on-3 platform) to the US, we developed a tour that celebrated the NBA’s ongoing commitment to growing the game through a grassroots competition unlike any other.

In 2016, Dew NBA 3X went to 6 cities across the US, pitting 40 of the best teams from each market against each other for a chance to be crowned the champ and represent the USA in FIBA international competition.  The tour featured a variety of elements that celebrated the lifestyle around the game, including musical performances from Fat Joe, Warren G, Saba as well as the Dew Courtside Collection which featured artwork and limited edition prints from local artists at each tour stop.

Over 15,000 visitors attended the 6 stops, content from the tour garnered over 30 million impressions on social, while videos from 3X received over 7.8 million views/engagement across social channels, all laying the groundwork for year 2 and beyond of the league’s innovative new platform