Experience Rolls-Royce Ambassadors Programme

Delivering over 200 test drives for Ultra High Net Worth Individuals across the UK and Europe

Project Description

Wasserman are currently agency partners of Rolls-Royce Motor Cars and deliver their European Ambassador Programme.  The purpose of the activity is to identify and select Ultra High Net Worth Individuals  [UHNWI’s] and offer them a week long test drive in Rolls-Royce’s newer model cars, the Wraith and the Ghost.

The programme involves 9 dealerships, 5 in the UK and four across Europe including Monaco, Geneva, Warsaw and Brussels. We work closely with both the European marketing team and the dealerships to deliver an end to end service including all marketing collateral, UHNWI liaison, vehicle logistics, post test drive interviews with Ambassadors and reporting.

It is a rolling programme which will continue to December 2016.  In 2015 we have placed 214 ambassadors.