To launch Vodafone Firsts to the local markets, we produced the inaugural in-market event in Berlin, Germany; attracting both global and local media attention.
Via a customised App, 500 guests were integrated into an interactive show which shared Booka Shade’s music set with their mobile phones; coming together to create the world’s First mobile phone orchestra
Sourcing a cool, minimal venue in the trendy Mitte district, we delivered a complementary backdrop to Vodafone’s cutting edge image; cleverly branding the venue to be sympathetic to both the brand and the event.
The guest experience involved technology at every touch point, from submission via social media channels to QR code generated tickets.
As a creative sound solution, 200 Vodafone phones were installed around the peripheral balcony ensuring an exciting and seamless lightshow for two tiers of audience.