Vodafone Firsts is a brand engagement programme created to inspire people to do something for the first time, enabled by the power of Vodafone and it’s network.
The objective was to launch Vodafone Firsts in Hungary, ensuring we created buzz and excitement in press and social media.
We partnered with local skate hero, Balazs, to help realise his dream of reinvigorating Hungary’s skate scene.
We brought Europe’s largest outdoor skate park back to life to host a world-class competition event featuring pro-skaters from across Europe, who were watched by a crowd of over 600.
Balazs has now become an ambassador for Vodafone Hungary and 6 June has been declared National Skateboard day in Hungary by the skate community.