NFL – Game Day Fan Plaza at Wembley Stadium

Taking over Wembley with the sights and sounds of America and the NFL

Project Description

Crowds gathered in their thousands for the first International Series Game of 2014 between the Oakland Raiders and the Miami Dolphins at Wembley. With kick-off time at 6pm, fans had the whole day to enjoy interactive games such as the NFL inflatables and watch the pre-game highlights via Game Pass at the NFL Digital Lounge and at NFL Network. There were performances throughout the day from the Raiderette cheerleaders and the All Star Drumline giving that real NFL experience. Lucky fans were also given the opportunity to meet legends of the game and get their autographs.

With the site covered in attractions fans could shop at the official NFL merchandise store, eat and drink authentic American food, or just sit back and enjoy the view. The event offered something for everyone

Estimated footfall: 90,000 with 60,000 fans engaged.