HP – Spectre Shuttle Launch

An executive product trial on-the-go in the HP Spectre Shuttles, that generated £7.6m worth of media coverage.

Project Description

To celebrate the launch of HP’s new Envy 14 Spectre Ultrabooks, we branded a fleet of 10 Mercedes Vianos fully equipped with Wi-Fi connected Spectre Ultrabooks, and offered free journeys to lucky Londoners.

Through an integrated media plan including: ATL, PR and social media, consumers were able to find out how to access the four HP Spectre Shuttle stops where they could get a demonstration of the new HP
Spectre while taking a free ride anywhere inside London.

Inside the cars, guests were greeted by a brand ambassador who took a few key details and introduced over 578 passengers to the Envy 14 Spectre. Our campaign generated a media reach of over £7.6 million!