HP – Sprout: Welcome to Europe

A multifunctional event space designed for 3 days of press briefings and culminating in an evening media launch party

Project Description

To welcome Sprout by HP to Europe, Wasserman was tasked with creating a multifunctional event space in East London’s Truman Brewery. The aim of the week was to give media an interactive experience to Sprout.

A multi-functional space was created allowing for 24 in-depth media briefings, each lasting 1.5hrs, while a ‘Create’ zone encouraged hands on interaction with Sprout. HP Influencer content was showcased through dedicated areas, curated to allow media to understand their involvement with Sprout.

For the press party, the room was reconfigured to reveal media partner, Wallpaper’s* branded stage, complete with showcase by Influencer David White.

Sprout was hero-ed through 3 key spaces, each dedicated to showcasing specific Sprout Apps.

Attended by 230 guests, the event proved an overwhelming success,