Jacob’s Creek

CREATING RESONANCE AND VISUAL IMPACT AT THE US OPEN OF TENNIS

Project Description

As a part of a three year partnership with the US Open, Jacob’s Creek, the Official Wine of the US Open had the opportunity to enhance their brand presence through the US Open Grounds.

To help create impact and drive an increase in volume, Wasserman Experience designed and built a series of elegant semi-permeant bars for the two week tournament in NYC.

Positioned in various locations through the grounds, the bar installations were supported with preferred menu placement and hospitality integration across various suites and hosting facilities.

Delivering a first class hospitality experience for Jacob’s Creek VIP’s, invited guests were treated to court side seats for daytime matches, while a corporate suite hosted 40+ VIP guests each evening