Tesco asked us to create a fun and engaging activity that integrated with their ATL and social media channels and brought to life the Tesco Mum of the Year Awards.
So, we encouraged customers to create their very own free photo card for Mum by posing for a pic with their chosen props, and selecting a digital overlay.
The photo was printed and slipped into a branded Mother’s Day card as a free customer gift.
Customers also received their image via an email which they could easily forward on, download or share directly on Facebook and Twitter.
13,236 cards were created, engaging 23,907 participants over 10 days.