We were tasked to accelerate Verizon’s objective of changing brand perception with Super Bowl fans through cutting edge innovative experiences.
The solution was 10,000 square feet of the most ground-breaking interactive and personalized technology experiences that captured the imagination of NFL fans, while also interweaving the brand story. Fans would download the custom app to create a unique profile and QR code, with which they scanned into each experience to personalize their journey. The fans were spoilt for choice inside; they could score a touchdown through virtual reality, chat to glass-projected players through the app, get personalized autographs from their favourite players on the transparent touchscreens and even learn about a connected life in the 360 degree projection mapping room.
With over 40,000 engagements 77% of visitors now regarded Verizon as a technology innovator.