Having much success across Europe, in Summer 2016, Space Scooter® approached Wasserman and asked us to help launch the product within the United States. To support the launch, Wasserman developed the “Coast to Coast Challenge” which consisted of onsite activations and street teams.
The onsite activations were scooter obstacle courses setup in targeted locations, where consumers experienced brand immersion and education, giveaways and trials riding Space Scooter®.
In addition to the obstacle course, the footprint included social kiosks that allowed kids to pose with the scooter and receive a fun GIF to share on social media, retail kiosks which created an easy point of purchase via a partner e-commerce site, and LED screens that looped branded video content to provide consumers with additional product information. Cameras were also mounted on helmets which helped capture content that was later used to produce highlight videos as well as.
The Street Teams consisted of groups of brand ambassadors riding in “Space Scooter® packs” in high-traffic locations, promoting the Space Scooter® brand and driving awareness.
The “Coast to Coast Challenge” travelled to 8 U.S. Cities resulting in consumers “scooting” more than 2.3M feet (over 450 miles!) and over 3,000 one-on-one consumer trials.