Verizon – Studios

Bringing innovative technology experiences to the masses at Verizon’s key NFL stadiums

Project Description

Following the successes of the numerous technology showcase activations for Verizon, Wasserman were tasked with changing the fans’ brand perception at Verizon’s tier 1 stadiums for the 2014/15 season.

We conceptualised, developed and executed two state-of-the-art technology experiences at MetLife, Gillette, Levi’s and University Of Phoenix Stadium.

Power Touch, through transparent touchscreen technology, offers fans a cutting edge experience with personalised content with NFL players. The live telepresence avatar controlled with hidden cameras, microphones and staff also surprises and delights fans with humorous commentary.

Charge Up, a biometric solution for phone charging, gives fans a fantastic service in stadiums.

After 3 games, we’ve enjoyed 2,408 direct engagements across both experiences.