Following the successes of the numerous technology showcase activations for Verizon, Wasserman were tasked with changing the fans’ brand perception at Verizon’s tier 1 stadiums for the 2014/15 season.
We conceptualised, developed and executed two state-of-the-art technology experiences at MetLife, Gillette, Levi’s and University Of Phoenix Stadium.
Power Touch, through transparent touchscreen technology, offers fans a cutting edge experience with personalised content with NFL players. The live telepresence avatar controlled with hidden cameras, microphones and staff also surprises and delights fans with humorous commentary.
Charge Up, a biometric solution for phone charging, gives fans a fantastic service in stadiums.
After 3 games, we’ve enjoyed 2,408 direct engagements across both experiences.