NFL – Tailgate at Wembley

An authentic tailgate that filled Wembley’s surrounding area with color and noise.

Project Description

With the authentic NFL Tailgate opening at  Wembley 7 hours before kick- off between the Jacksonville Jaguars and the Dallas Cowboys the site was packed with interactive games such as the NFL LAB, the Jaguars and Cowboys inflatable games plus the Jaguar Rig showcasing the Vince Lombardi trophy.

The main stage offered appearances from NFL legends, performances from both teams cheerleaders and live bands.

A selection of some of the best American style food was on offer along with two large Budweiser bars. Fans could purchase NFL Merchandise with goods from all 32 teams, visit the New Era or collect merchandise they had pre-ordered.

The Wembley arch shone red in support of the 100th anniversary of WW1 plus the Royal British Legion sold poppy merchandise to raise money to support our past and present armed forces.

Estimate footfall: 40,000