To showcase Sky+ being the best TV viewing platform on the market, we created a unique experience with acrobats demonstrating the features of Sky+ via a giant interactive remote control.
Our giant Sky+ remote control was embedded in the ground at Westfield Dudley, Westfield Derby and Bluewater Kent. Hosted by a presenter, acrobats performed a series of flips, balances and tricks to showcase the functions of Sky’s pause, rewind, forward and play buttons, displaying exclusive content from Sky on a large screen overhead.
Adjacent to the giant controller, participants also had the chance to win an iPad by simply watching a 60 second Sky showreel and answering six questions about the content they had just seen, using the remote to rewind, forward, pause & play.
In-store sales of Sky+ across the three locations saw an average 51% uplift, with an estimated OTS of more than 1,148 million. Over 103,000 shoppers viewed one of our interactive group demonstrations, with a further 2,350 shoppers experiencing our demonstration one on one.