To help celebrate the FA’s 150th Anniversary, we created a series of unique fan experiences that engaged supporters at the England vs. Brazil Friendly at Wembley Stadium.
In the build up to kick-off, we created an authentic Brazilian Samba atmosphere in the concourse of the stadium, which saw football freestylers and a roaming Brazilian Samba band and English Brass Band playing a mixture of samba and English classics.
Working in coordination with the official England band, we planted 40 singing football supporters in to the crowd, who led the chants throughout the game. During the half-time interval, we activated an on pitch competition where selected supporters had the opportunity to score a goal with a difference in front of 80,000 spectators.
Our game day activations created a unique atmosphere before and during the game for over 80,000 ticket holders at Wembley Stadium.