Sky – Toy Story

A Cutting Edge Augmented Reality experience using Toy Story content exclusive to Sky

Project Description

An Augmented Reality (AR) experience within a retail environment that supported Sky’s broadband campaign in partnership with Disney Pixar’s Toy Story.

The experiential activation leveraged content from a TV movie exclusive to Sky; ‘Toy Story; That Time Forgot’.

Shoppers turned themselves into personalised dinosaurs via a bespoke AR app. A follow up email was sent with their picture as well as brand and sales messaging.

28,000 interactions, 31% increase in Broadband sales , 11 point increase in NPS score amongst participants.