Vodafone at Capital FM summertime ball

VIP Hospitality suite at Capital FM Summertime Ball.

Project Description

Vodafone, principal partner of Capital FM SummerTime Ball, asked Wasserman Experience to create an engaging experience backstage at Wembley stadium that would generate content for their social channels and add value to the existing VIP experience.

We created the Vodafone Red Lounge, a space that offered guests a series of VIP treatments and activities including a Tweet Mirror, which capitalised on celebrity guest presence by capturing exclusive, quirky, behind the scenes content that was shared immediately via Twitter.
Over 1,000 visitors enjoyed the experience. In addition, our activity drove a 22% spike in positive social engagement for Vodafone on the day, which surpassed all their expectations.