Vodafone – London Fashion Week

Tastefully integrating the brand by adding value to the celebrity front row and consumer experiences.

Project Description

To enhance Vodafone’s inaugural sponsorship of London Fashion Week, we designed and built a VIP customer lounge in the show-space area that reflected the style and flair of the event.

Our exclusive and glamorous lounge welcomed and hosted all Vodafone customers before and after each show including a private entrance into a purpose built viewing platform inside the catwalk space. Phone charging facilities were embedded into the front row benches for the first time ever during a fashion week event which was welcomed with enthusiasm by the fashion industry and a number of celebrity bloggers.

Over 650 Vodafone customers were provided with a money-can’t buy experience and over 330 front row phones charged. Vodafone’s integration within the event was described as “simply genius” by fashion blogger Liberty London Girl.