To enhance Vodafone’s inaugural sponsorship of London Fashion Week, we designed and built a VIP customer lounge in the show-space area that reflected the style and flair of the event.
Our exclusive and glamorous lounge welcomed and hosted all Vodafone customers before and after each show including a private entrance into a purpose built viewing platform inside the catwalk space. Phone charging facilities were embedded into the front row benches for the first time ever during a fashion week event which was welcomed with enthusiasm by the fashion industry and a number of celebrity bloggers.
Over 650 Vodafone customers were provided with a money-can’t buy experience and over 330 front row phones charged. Vodafone’s integration within the event was described as “simply genius” by fashion blogger Liberty London Girl.