Vodafone – London NYE 2013 Fireworks

Creating the world’s first multi-sensory fireworks display

Project Description

Working with Vodafone, we created, developed and implemented the worlds first multi-sensory fireworks display for London’s New Year’s Eve.

Hundreds of thousands of attendees lining the River Thames during the 2013 London New Year’s Eve fireworks experienced a total sensory assault with an array of different coloured fireworks matched to fruity flavours. The sky was engulfed with clouds of apple, cherry and strawberry mist, peach snow, ‘floating oranges’ – thousands of enormous bubbles filled with Seville orange flavoured smoke and edible banana confetti, a world’s first in its own right!

Over 100,000 people in key viewing areas also received multi-sensory packs featuring scratch and sniff programmes, LED wristbands and seven kinds of fruit-flavoured sweets that related to the tastes and smells of the multi-sensory display. Millions of people around the world watched the spectacle on television.